An agency born of the understanding that beneath the labels of physician, caregiver, or patient, we are all human - that special .01% of life on earth that dreams, feels, inspires and, above all, cares.
Because when you focus on human, something changes. Insights speak to heart as well as head. Data takes on a face. And advertising becomes advocacy.
We’re an agency purpose built to the needs of the innovators in health care. Lean. Nimble. Inventive. Hungry. Full of entrepreneurial energy. Plus all the resources and expertise of IPG Health. Equally passionate and adept at DTC, HCP, or OTC.
Because for us, it’s all DTH: Direct-to-Human.
Here we don't reach audiences, we connect with individuals. In meaningful, relatable, fundamentally human ways.
Because we're not only HCP, DTC or OTC but above all DTH. Direct-To-Human.
Managing Director/EVP Creative
A life-long puzzle whiz, Lauren is the consummate problem solver, with a knack for finding connections and insights that are as compelling as they are unexpected. Drawing on more than two decades of high-profile, award-winning and pop-culture-worthy consumer, DTC , and HCP experience, Lauren leads the Humancare creative department with “Yes, and” vigor and innovation - regardless of category. “It's all about meeting the audience where they are - not just in media, but in mindset. When the work reflects their experience, it clicks on a human level. I'm always looking for that "click".
Managing Director/EVP Account
Whether downhill mountain biking or launching brands in fiercely competitive markets, Greg loves a challenge. With over 38 years of experience in marketing communications, Greg has helped lead and drive large, transformational, and award-winning product launches addressing unmet needs across immunology, neuroscience and oncology; including many iconic brands in these spaces. With a “whatever it takes” attitude, Greg has set unparalleled bars for launch speed, digital innovation and brand growth, with an emphasis on teamwork and partnership. "I recognize that the highest levels of success are the result of trust and collaboration; people building on each other’s ideas to solve challenges.”
Humancare is a collection of individuals specifically selected from across IPG Health and the healthcare advertising world for our unique, hybrid skillsets and depth of knowledge.
And are... 1 very different agency
At Humancare, our philosophy, our process, and our teams, are purpose built to capitalize on the fundamental shifts that are occurring in health and wellness.